If you’re in the fundraising world and haven’t thought about the growing influence of Latino donors, it’s time to change that.

Engaging Latino audiences in fundraising efforts is not just inclusive; it's essential for fostering diverse support and expanding impact. Our recent national audience survey confirms what many of us already knew: Latino Americans aren’t just supporting social causes—they’re leading the charge.

74%

The percentage of Latinos who donate to charitable causes

1.7 Trillion

The collective buying power Latino households have in the United States

111 Million

The projected Latino population in 2060, representing nearly 28% of the population

So, what can YOU do to build stronger relationships with Latino supporters?

Over the course of 6 weeks, we're breaking down how you can go beyond mere translation when reaching out to Latino supporters and connect in a way that truly resonates with their values and priorities. 

And make sure to download our Latino supporter guide, which includes Latino holidays to keep in mind, ways to optimize your communications, and tips to better connect with this vibrant community. ➡️

  • Week 1 - Optimizing Your Offer: 6 ways to create fundraising appeals that authentically engage Latino donors 
  • Week 2 - Celebrating Key Dates: Cultural holidays to keep in mind for your campaigns to better connect with Latino supporters
  • Week 3 - Building Your Channel Strategy: 5 steps to make your communication channels more Latino-centric
  • Week 4 - Using Authentic Language: Spanglish words to turn a campaign into a conversation and a supporter into an advocate

 

Want to learn more about how you can authentically connect and engage with the Latino community?

Contact Us!

With over 35 years of helping nonprofits understand the complexities of the Latino community, we go beyond simple outreach, helping organizations create lasting connections with Latino supporters.