If you’re in the fundraising world and haven’t thought about the growing influence of Latino donors, it’s time to change that.

Engaging Latino audiences in fundraising efforts is not just inclusive; it's essential for fostering diverse support and expanding impact. Our recent national audience survey confirms what many of us already knew: Latino Americans aren’t just supporting social causes—they’re leading the charge.

74%

The percentage of Latinos who donate to charitable causes

1.7 Trillion

The collective buying power Latino households have in the United States

111 Million

The projected Latino population in 2060, representing nearly 28% of the population

So, what can YOU do to build stronger relationships with Latino supporters?

There’s more to meaningful engagement than translation. Our Nonprofits x Latino Supporters toolkit breaks down how you can foster deeper trust and connection with Latino communities.

We've compiled resources to help your organization go beyond mere translation and elevate your outreach strategy in a way that truly resonates with Latinos' values and priorities. Check out resources below. 

And be sure to download our Latino Supporter Guide, which includes more tips and tactics to build stronger relationships with this vibrant community. ➡️
  • Optimizing Your Offer: 6 ways to create fundraising appeals that authentically engage Latino donors 
  • Using Authentic Language: Spanglish words to turn a campaign into a conversation and a supporter into an advocate
  • Building Your Channel Strategy: 5 steps to make your communication channels more Latino-centric Celebrating Key Dates: Cultural holidays to keep in mind for your campaigns to better connect with Latino supporters
  • Incorporating Manners: 3 ways to show respect, warmth, and kindness that deepen connection with Latino audiences
  • Crafting More Engaging Emails: 4 tips to build deeper connection, trust, and community impact with Latinos

 

Want to learn more about how you can authentically connect and engage with the Latino community?

Contact Us!

With over 35 years of helping nonprofits understand the complexities of the Latino community, we go beyond simple outreach, helping organizations create lasting connections with Latino supporters.