12 Weeks of GivingTuesday Resources

Take your GivingTuesday and year-end campaigns to the next level. 

In 2024, GivingTuesday donations amounted to $3.6 billion, with 36.1 million people participating in some way. With AI and new technology, this annual wave of generosity is poised to make 2025 an even stronger year of giving. 

Get ahead of the game with our 12 Weeks of GivingTuesday: a 12-week roadmap full of tips, tricks, and resources to help you stay on track and optimize your GivingTuesday and year-end fundraising. 

And make sure to download and take a gander at our comprehensive calendar and ultimate year-end checklist that outlines all the action items you should take through and beyond GivingTuesday. ➡️

• Week 1 - Setting Your Goals: The best ways to plan and prepare for your campaign and 5 steps to develop your campaign goals
  
  
• Week 2 - Crafting Your Campaign Strategies: 6 strategies to help you spark engagement and motivate your donors to take action
  
  
• Week 3 - Utilizing AI: 3 AI tips to enhance your GivingTuesday and year-end campaigns
  
  
• Week 4 - Securing Matching Opportunities: How to lock in matching opportunities for GivingTuesday
  
  
• Week 5 – Building Your Donation Page: 10 ways to drive more giving on your donation page and enhance your donation form
  
  
• Week 6 – Optimizing Your Social Media: 5 tips to ramp up your social media presence and a compilation of fundraising tactics with our partners at Who's Mailing What 
  
  
• Week 7 – Creating Your Emails: How to master GivingTuesday emails and craft your most engaging campaign to date
  
  
• Week 8 – Seamlessly Transitioning to Year-End: 3 tactics to unite your GivingTuesday and year-end campaigns
  
  
• Week 9 – Utilizing Employer Matching Programs: 7 ways to help your donors get their gifts matched
  
  
• Week 10 – Mapping Out Your Follow-Up: 3 steps to create a follow-up strategy that keeps donors engaged through year-end and beyond
  
  
• Week 11 – Harnessing the Power of Text Messages: 5 texting tips to supercharge your GivingTuesday campaign
  
  
• Week 12 – Gearing Up for the Big Day: 5 tips to set yourself up for success on GivingTuesday
  
  

✨BONUS✨

• Day Of – Taking on GivingTuesday: 7 essential to do’s to ensure that your campaign proceeds according to plan
  
  
• Post-GivingTuesday: Ending the Year Strong: 5 ways to close out your GivingTuesday campaign to set yourself up for success for year-end and future campaigns
  

Looking for more ways to unleash generosity?